The Register: "'That's absolutely what you are asking for!' he shouted to counter-shots of 'no!' and 'there is no market place!', referring to the fact a handful of phone and cable companies control the lion share of broadband internet access and service in the US."
At every step, present the telecom carriers with the dictate: As long as you are getting access to the public space to run your lines, we as citizens have a right to those lines under reasonable terms.
This pushes the debate into an area that they dare not risk, their special government privileges. I would be happy to allow packet shaping if it meant I could run my own fiber down the street, but that's not going to happen.
They are not part of a market, and cannot possibly be in a true market, as long as we are giving them special permission to exist. Neither the telephone or cable companies would survive long if we didn't give them their monopolies on the infrastructure. Never let them forget that they owe us.
If you can, hint at it in every paragraph. They will fold.